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Strangers amble through the hall — their eyes searching for flaws in the design, roaming across family mementos. An open house proved too tempting for them to deny; and they’ve flocked to see if the grass is truly greener behind a picket fence.
You find the situation somehow offensive: with men dissecting your home, trying to discover scandals. No guest wishes to purchase what you’re offering; they’re all instead simply curious. And the entire afternoon is wasted.
The open house is a concept potential sellers are familiar with. Allowing individuals to enter a space is meant to generate interest, to secure down payments. Often, however, it yields only disappointment — with a meager 12 percent of all sales earned through this method. What was once a guarantee has become useless.
And the reason is all too simple: social media provides sellers with far greater certainty.
The online world is without limit — choosing to fill little pieces of it with real estate therefore is easy. Photographs, descriptions and more can be posted within forums and web sites: allowing countless users access to information. And this is vital for sellers. Readers searching through brokerage pages wish to examine homes (and potentially buy them), rather than simply wanting to peek inside. An audience is targeted… and successfully found.
This creates a higher chance for sales: with 60 percent of all offers earned through social media. Interested parties seek properties online, choosing to avoid crowded open house formats; and it’s recommended that sellers choose to flood the Internet instead of hosting endless strangers.
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